Doe Paoro, the spiritual brainchild of pop songwriter Sonia Kreitzer, has released her new album 'Soft Power,' a thoroughly modern collection of songs brought to life by Kreitzer's smoldering vocal work, girl-group harmonies evocative of the Ronettes, and 60's inspired instrumentation that feels both classic and fiercely contemporary. Aided by the ear of GRAMMY-winning producer Jimmy Hogarth (Amy Winehouse, Sia, Paolo Nutini), 'Soft Power' is a significant and soulful departure for Doe Paoro - recorded live to tape in a London studio with a top-shelf cast of musicians who have recorded with the likes of Adele, Joe Strummer and Brian Eno, 'Soft Power' bears a raw true-to-self vitality through an indelible batch of songs all written by Kreitzer with the help of songwriters from around the world.
'Soft Power' forgoes the electronic soundscapes of Doe Paoro's 2015 album 'After,' which was produced at the Wisconsin studio of Bon Iver's Justin Vernon and led Pitchfork to praise her "smoky, soulful voice" and hail her "confident, beautiful" and "clear-eyed" vision. On 'Soft Power,' the Los Angeles-based artist favors piano-driven pop, turning to her lifelong love of Carole King for inspiration. With a penetrating voice that can shift from gentle to commanding in an instant, Doe Paoro delivers a performance perfectly suited for the album's message of thoughtful defiance, casting an undeniably potent musical spell and crafting what she calls "pop music with wisdom."
"It was a pleasure to make a record with Doe Paoro, someone who trusts her instincts and follows through fearlessly," says Hogarth, calling her a "true tour-de-force.